Gigamon Brand Refresh

Role:

Creative Director

Year:

2025

Old Branding

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.

Visual Toolkit

gradient icon set

refreshed photography

isometric illustration

Digital Assets

The app's success was due in part to its user-centric design process. The team conducted extensive research and user testing to ensure that the app met users' needs and preferences, resulting in a highly effective and user-friendly platform.


The app's range of features, including credit card tracking, transaction management, subscription and bill management, expense control, and budgeting tools, provided users with a comprehensive financial management solution. This helped users to better control their spending, reduce unnecessary expenses, and achieve their financial goals.

old website

new website

Fun website elements

404 page and chatbot refresh

old chatbot icon

new chatbot icon with sleepy bot in sleep mode

Brand Book