Gigamon

Role:

Creative Director

Year:

2025

Gigamon Branding
Gigamon Branding

Brand Refresh

Old Branding

Old Branding

Old Branding

Old Branding

Gigamon old branding
Gigamon old branding

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.

Visual Toolkit

Refreshed photography and icons plus isometric illustration

gradient icon set

gradient icon set

gradient icon set

refreshed photography

refreshed photography

refreshed photography

isometric illustration

isometric illustration

isometric illustration

Digital Assets

Website, social, and paid madia

old website

old website

old website

new website

new website

new website

Fun website elements

404 page and chatbot refresh

old chatbot icon

old chatbot icon

old chatbot icon

new chatbot icon with sleepy bot in sleep mode

new chatbot icon with sleepy bot in sleep mode

new chatbot icon with sleepy bot in sleep mode

Brand Book