Desserts Shop
In today's digital age, customers are increasingly turning to e-commerce platforms for their shopping needs, including food and beverage products. Our goal is to offer the customer with the most fresh & delicious desserts online.
Role:
UX/UI Designer
Year:
2019
Old Branding
Old Branding
Old Branding
The New Identity
Refreshed Color Palette
People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.
Visual Toolkit
The team created a visually appealing and user-friendly e-commerce platform that allowed customers to easily browse and order from the shop's selection of delicious desserts. The website featured a simple and intuitive layout with clear navigation, making it easy for customers to find what they were looking for and place their orders quickly.
To support online ordering, the team integrated a secure payment processing system into the website, allowing customers to pay for their orders using a variety of popular payment methods. The team also implemented a variety of delivery options, including local pickup and delivery, to accommodate different customer preferences and needs.
gradient icon set
refreshed photography
isometric illustration
The New Identity
Refreshed Color Palette
People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.
Visual Toolkit
The team created a visually appealing and user-friendly e-commerce platform that allowed customers to easily browse and order from the shop's selection of delicious desserts. The website featured a simple and intuitive layout with clear navigation, making it easy for customers to find what they were looking for and place their orders quickly.
To support online ordering, the team integrated a secure payment processing system into the website, allowing customers to pay for their orders using a variety of popular payment methods. The team also implemented a variety of delivery options, including local pickup and delivery, to accommodate different customer preferences and needs.
gradient icon set
gradient icon set
refreshed photography
refreshed photography
isometric illustration
isometric illustration
Digital Assets
Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.
old website
old website
new website
new website
Fun website elements
404 page and chatbot refresh
new chatbot icon with sleepy bot in sleep mode
new chatbot icon with sleepy bot in sleep mode
old chatbot icon
old chatbot icon
Digital Assets
Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.
old website
new website
Fun website elements
404 page and chatbot refresh
old chatbot icon
old chatbot icon
new chatbot icon with sleepy bot in sleep mode
new chatbot icon with sleepy bot in sleep mode
Brand Book
