Gigamon Brand Refresh
Role:
Creative Director
Year:
2019
Old Branding
The New Identity
Refreshed Color Palette
People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.
Visual Toolkit
gradient icon set
refreshed photography
isometric illustration
Digital Assets
Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.
old website
new website
Fun website elements
404 page and chatbot refresh
old chatbot icon
new chatbot icon with sleepy bot in sleep mode
Brand Book
