Gigamon Brand Refresh
Role:
Creative Director
Year:
2024
Old Branding
The New Identity
Refreshed Color Palette
People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.
Visual Toolkit
gradient icon set
refreshed photography
isometric illustration
Digital Assets
The results of the SaaS landing page project were highly successful in engaging more customers to convert and boosting sales and subscriptions. After implementing the newly designed landing page, we've seen:
Increased customer engagement: The new landing page design successfully engaged more potential customers, resulting in a significant increase in the number of page views and user engagement.
Higher conversion rates: The optimized landing page effectively communicated the value proposition of the SaaS product, resulting in a significant increase in the number of conversions and subscriptions.
Improved customer retention: The enhanced user experience of the landing page resulted in improved customer satisfaction, leading to increased customer retention rates.
Increased revenue: The higher conversion rates and improved customer retention resulted in a significant increase in revenue for the SaaS product.
old website
new website
Fun website elements
404 page and chatbot refresh
old chatbot icon
new chatbot icon with sleepy bot in sleep mode
Brand Book
