Melissa Pieroni – Creative Director & Brand Designer

Boostpro

The objective of this case study is to examine a landing page designed to increase customer engagement and boost sales. The landing page is part of a digital marketing campaign aimed at promoting a product or service to a specific target audience.

Role:

Principle Designer

Year:

2021

Header for landing page to boost website traffic

Brand Refresh

Old Branding

Laptop mockup with the website home page

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.

Visual Toolkit

The solution for the SaaS landing page project involved designing an optimized landing page that effectively engaged potential customers and communicated the value proposition of the SaaS product.

User-centered design: The landing page was designed with the target audience in mind, incorporating elements that aligned with their needs, preferences, and pain points.

Clear value proposition: The value proposition of the SaaS product was clearly communicated on the landing page, highlighting the key benefits and how it solves the target audience's problems.

gradient icon set

refreshed photography

isometric illustration

Digital Assets

The results of the SaaS landing page project were highly successful in engaging more customers to convert and boosting sales and subscriptions. After implementing the newly designed landing page, we've seen:

Increased customer engagement: The new landing page design successfully engaged more potential customers, resulting in a significant increase in the number of page views and user engagement.

Higher conversion rates: The optimized landing page effectively communicated the value proposition of the SaaS product, resulting in a significant increase in the number of conversions and subscriptions.

Improved customer retention: The enhanced user experience of the landing page resulted in improved customer satisfaction, leading to increased customer retention rates.