direct mail
creative director · art director/illustrator · writer
Internet Bill Decoder
Confusing bills and hidden, unexpected fees are a common complaint amongst internet customers. This mailer highlights the simplicity of Google Fiber Webpass all-in pricing with no added taxes or fees.
This mailer also highlights the common pain points amongst internet customers and invites you to join the "no nonsense club," complete with a membership card that doubles as a discount card.
No Nonsense Club
Big Book of Mini Golf
Mini golf book direct mailer advertising the Applied Underwriters golf-themed sales incentive promotion.
associate creative director · production manager
Nano Golf Instructo Book
Direct mailer advertising the Applied Underwriters golf-themed sales incentive promotion.
associate creative director · co-writer · production manager
events
Applied Underwriters offered incentive trips to The Kentucky Derby and the Pebble Beach Pro-Am for the top 10% of the sales team. Our team was responsible for creating elaborate save the dates and invitations for these events as well as all the other event collateral.
associate creative director · writer · art director · production manager
The Kentucky Derby
For the Kentucky Derby, we sent a live rose for the save the date as a nod to the race's nickname, "Run for the Roses." The invitation arrived in a hat box, which could be used to carry their Derby hat. It included engraved cups and spoon straws for mint juleps, another Derby tradition, along with a custom Derby guide book and event itinerary.
The Pebble Beach Pro-Am
The Pebble Beach Pro-Am save the date included a custom luggage tag with a card that said, "Pack your bags." The invitation came in a leather box embossed with our event logo and included branded golf tees, balls, and ball markers as well as a custom Pebble Beach guide book and an event itinerary tucked inside a leather score card holder.
sales promotions
associate creative director · writer · art director · production manager
Wine Fan
Collateral for the Applied Underwriters wine-themed sales incentive promotion.
Wine Rack
For this wine-themed sales promotion, we set out to create a mailer that could ship flat and then open up into a functional wine rack. The challenge was finding a material that was light enough to ship, yet strong enough to hold 6 wine bottles. We printed a wood texture on super thick ply paper; the holes that punched out to make the rack turned into coasters that described each of the featured wines that could be won in the promotion.