digital
creative director · art director/illustrator · writer
Gigamon “Hair on Fire“ Brand Campaign
creative director
YouTube Ad
Display Ads
_edited.png)
Landing Page
Google Fiber Website Redesign
Since merging our site with our parent brand was a long-term goal, we decided not to completely revamp our current site with the rebrand. So I collaborated with our UX/UI team to determine which website features could be easily modified to have the greatest impact on conversion. The outcome was a new homepage layout and buy flow that boosted our address check rate by 155% and conversion rate by 15%.
creative director · art director · writer
Google Fiber Webpass homepage
Google Fiber Webpass product page
Digital Ads
creative director · art director · writer
Uber In-App Carousel Ads
Google Fiber ads featuring quotes/images from a customer testimonial video campaign.
Google Fiber YouTube Ads
Google Fiber Facebook ads
Google Fiber Webpass Mover-Targeted Display Ads
Research showed that most people decide on internet for their new home before moving in. So we created these display ads for mover-targeted sites like Zillow and saw a 10% increase in signups through this initiative.
Google Fiber Webpass Google Discovery Ad Campaign
Go-to-Market Playbook Emails
Our marketing playbook materials are deployed during the first four months of a new building's lifecycle. The concept was to parallel the journey of Google Fiber Webpass service coming to a building. It invites residents to escape the black hole of slow internet and discover a whole new world of faster, more reliable internet.