Gigamon Brand Refresh

Role:

Creative Director

Year:

2025

Old Branding vs. New Branding

Old Branding vs. New Branding

(Slide to see the difference.)

(Slide to see the difference.)

Watermark
Watermark

old branding

new branding

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.

Visual Toolkit

gradient icon set

refreshed photography

isometric illustration

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.

gradient icon set

refreshed photography

isometric illustration

Visual Toolkit

Digital Assets

Website Refresh

old website

new website

Fun website elements

404 page

old chatbot icon

new chatbot icon with sleepy bot in sleep mode

Website Refresh

old website

old website

new website

new website

404 page and chatbot redesign

old chatbot icon

old chatbot icon

new chatbot icon with sleepy bot in sleep mode

new chatbot icon with sleepy bot in sleep mode

Brand Book

Brand Book